[Financial Perspective] Using BusinessWeek to Pick Stocks
Every now and then BusinessWeek profiles a company they consider outstanding at the time. The strange thing is, stocks featured prominently in the magazine have a curious tendency to become duds in the short term — not because the companies are bad, but it has a contrarian-investment flavor to it. You know Nike, right? The legendary stock trader who, after decades of navigating the markets, casually drew a swoosh and founded the company. The name means “endurance and perseverance” — stay patient and things will turn around. Pretty apt. But I’ve gotten sidetracked! ...